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Digital Marketing Executive

Job Title: Digital Marketing Executive
Contract Type: Permanent
Location: Horsham, West Sussex
Industry:
Salary: £30000 - £45000 per annum
Start Date: ASAP
Reference: BB5642478_1511889931
Contact Name: Tanya Etheridge
Contact Email: sales@fusionpersonnel.com
Job Published: November 28, 2017 17:25

Job Description

Our client is looking for a Digital Marketer to join their busy team based in Horsham.

Role Overview

The key focus of this full-time role is to support the newly implemented marketing department with the development of the organisation's multi-channel communication strategies. Your previous marketing skills and knowledge will be a key component in helping to create, deliver and maintain the strategies for the company.

Marketing experience in the financial services is a must have, this is to help you understand the dynamics and needs of each company you will be supporting. Stakeholder management will play a large role to drive the success of the team when implementing the individual strategies. As this is a newly established marketing department in a well-established business, the role is an exciting opportunity to have a high level of creative freedom with the direction of the strategy and the way it is being delivered.

Responsibilities

  • Develop, manage and implement innovative multi-channel digital marketing, social media engagement and SEO strategies to drive lead generation
  • Manage internal lead generation through a variety of social media and email campaigns
  • Monitor and analyse website performance to ensure a constant increase in web traffic that delivers lead generation
  • Develop and manage lead nurturing automated email campaigns
  • Develop and manage internal database, working towards full compliance to the new General Data Protection Regulation (GDPR) rules effective May 2018

Content Creation

  • Write investment and news content across social media
  • Manage investment news updates and blog site content
  • Develop and manage email marketing campaigns
  • Develop and maintain engaging ongoing webinar and seminar programmes
  • Write ad-hoc content for the group companies and Portfolio website

Analytics and Reporting

  • Monitor and improve KPI's related to all social media, email and SEO activity
  • Keep up to date on the latest social media and digital marketing trends and innovations
  • Ensure ongoing compliance of the General Data Protection Regulation (GDPR) rules

Experience

  • 2 to 5 years Social Media and Digital Marketing experience
  • Educated to degree level in media or marketing
  • Financial services experience
  • Knowledge of current and trending social media platforms
  • Knowledge of SEO, PPC and remarketing
  • Knowledge of Google Analytics and social media analytical tools
  • Knowledge of CRM, lead nurturing and marketing automation
  • Knowledge of email marketing campaigns and using platforms such as MailChimp
  • Excellent copywriting skills with grammar and spelling

The role is paying £30,000 - £45,000 depending on experience. Our client will consider someone who has less experience but with the determination to develop and grow.